Products are selected by our editors, we may earn commission from links on this page.
Disney has announced a major leadership shift that signals where the company may be heading next. Josh D’Amaro, a longtime executive who built his career overseeing parks, resorts, and cruises, has been named Disney’s next CEO. While his appointment reassures some investors, it has sparked unease among devoted fans who closely follow how Disney’s experiences have evolved in recent years.
A CEO Shaped by the Parks
Josh D’Amaro arrives at the top job after nearly three decades inside Disney, most recently as chairman of Disney Experiences. His résumé is deeply rooted in theme parks, hotels, and cruise operations rather than film or television production. To many observers, this choice suggests Disney sees its experiential businesses as central to its future, possibly even outweighing its legacy as a Hollywood studio.
Why Fans Are Nervous
Instead of celebration, online communities filled with longtime parkgoers have voiced concern. Their anxiety stems from the idea that strategies used in the parks, especially aggressive monetization, could influence decisions across the entire company. For these fans, D’Amaro’s track record offers clues that are not entirely comforting.
From Free Perks to Paid Access
For years, FastPass allowed guests to shorten waits at no extra cost, rewarding planning rather than spending. That system disappeared in 2021, replaced by a complex lineup of paid Lightning Lane options. What was once included with admission became a layered pricing structure that asks visitors to pay more for convenience.
The True Cost of Skipping Lines
Today, guests can spend over $40 a day for limited multi-ride access, plus additional fees for the most popular attractions. For those seeking simplicity, premium passes now reach as high as $449 per person per day, on top of already expensive tickets that can exceed $200 during peak times.
A Vacation Only Some Can Afford
When these costs are multiplied across several days and family members, the price of a Disney vacation can escalate quickly. At the same time, familiar benefits like airport transportation and extended hours have quietly vanished. The result is an experience where higher spending buys comfort, while everyone else waits longer.
Creative Heritage Under Pressure
Financial concerns are not the only issue troubling fans. The removal of Muppet Vision 3D, Jim Henson’s final completed project, symbolized for many a willingness to discard creative legacy in favor of newer, more marketable franchises. Even with assurances of respect for classic characters, the loss left a lasting impression.
Profit Over Atmosphere
Avengers Campus in California Adventure often comes up as an example of this shift. Critics argue the land feels sparse and utilitarian, prioritizing recognizable intellectual property over immersive design. Similar complaints extend to recent hotel builds and renovations, which some compare unfavorably to Disney’s more imaginative past.
What Has Gone Right
Supporters note that not everything under D’Amaro’s leadership has disappointed. New attractions and expanded cruise offerings have been well received, showing operational strength and growth. These successes, however, do little to quiet fears about how creativity and storytelling fit into the broader vision.
Advice From Disney’s Past
Former CEO Michael Eisner has publicly endorsed D’Amaro while reminding him of Walt Disney’s principle that every guest should feel like a VIP. Whether that philosophy can coexist with rising prices and premium tiers remains an open question. For fans watching closely, the future of Disney depends on how that balance is struck.