longform
Fall makeup usually gets coded as more dramatic than summer: darker lips, smokier eyes, a general sense of trying harder…
Leaning on the same two or three women to plan office birthdays, organize card signings, and smooth over conflict might…
A white BYD sedan waiting at a traffic light in Placentia, California, looked ordinary enough—until it didn’t. For many Americans,…
Getting robbed usually feels like something is happening. Card skimming doesn’t work that way at all. A thief attaches a…
Somewhere between honoring grandpa’s name and picking something from a favorite show, a new baby-naming category has emerged: weapons. Parents…
Scroll through TikTok long enough and almost any beauty trend eventually gets introduced as something brand new. Glossy lips, structured…
Most shoppers assume the price tag on a shelf is the price everyone pays. That assumption is not always true…
Cracker Barrel Old Country Store is undergoing another major leadership change after CEO Julie Masino announced she will step down…
Spending $49 on a single powder used to feel like the cost of admission to good makeup. That assumption is…
K-beauty is no longer a niche obsession in America. U.S. sales of Korean beauty products reached $2.8 billion in early…