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Tariffs imposed during Donald Trump’s presidency are beginning to reach consumers’ wallets. From food and fashion to electronics and cars, major brands are raising prices, citing higher import costs they can no longer absorb.
Adidas: Rising Costs from Asia
Adidas is facing heavy financial pressure as tariffs hit products made in Vietnam and Indonesia. With hundreds of millions of euros in added expenses, the company has confirmed that prices in the U.S. will climb, though it remains uncertain how shoppers will respond if inflation worsens.
AutoZone: Passing Tariffs to Drivers
AutoZone’s leadership has made clear that higher costs won’t stay hidden. CEO Philip Daniele explained that, if tariffs rise again, the company will increase prices to offset them, following its long-standing practice of adjusting costs directly for consumers.
Best Buy: ElectronicsGet Pricier
Best Buy CEO Corie Barry has warned that tariffs threaten to raise prices across the consumer electronics market. With such a global and complex supply chain, vendors are expected to pass along new expenses, making higher costs for shoppers almost inevitable.
Nikon, Canon & Leica: Cameras Under Pressure
Major camera makers have already adjusted their prices. Nikon and Canon confirmed increases due to tariffs on imported equipment, while Leica noted that its hikes stemmed directly from new U.S. trade measures. Photography enthusiasts are now paying more for gear once unaffected by global politics.
Conagra: Everyday Foods Affected
Conagra Brands, which makes popular items like Hunt’s ketchup, is bracing for higher costs tied to tariffs on steel, cocoa, and oils. Executives have acknowledged that some price increases on everyday groceries are likely, even if the exact scale remains uncertain.
Columbia Sportswear: Tariffs Threaten Affordability
Columbia Sportswear’s CEO Tim Boyle has expressed deep concern about trade tensions, noting it will be “very difficult” to keep products affordable. The company is preparing price increases while emphasizing that long-term certainty in trade policy is needed.
Macy’s: Selective Price Hikes
Macy’s is adjusting prices strategically rather than across the board. The retailer has warned that tariffs are adding pressure, but executives stressed they are raising costs only in select categories. The move comes as Macy’s also restructures, closing underperforming stores to focus on luxury segments.
Ferrari & Ford: Automakers Adjust Pricing
Luxury carmaker Ferrari has already lifted prices by up to 10% on U.S. imports, while Ford has raised costs on some Mexican-made models. Analysts warn that if tariffs deepen, American buyers could face thousands of dollars in added vehicle costs.
Nike: Preparing for Billion-Dollar Costs
Nike expects tariffs to increase its expenses by $1 billion in the coming fiscal year. To cope, the company plans phased, targeted price hikes starting this fall, though it has not disclosed which products will be affected first.
Walmart: Everyday Low Prices Under Strain
Even Walmart, known for its aggressive low-price model, has admitted it cannot fully absorb the added costs of tariffs. Executives confirmed that some of the burden will be shifted to customers, marking a significant shift for the retail giant.