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Ulta Beauty is getting ready for its fall 21 Days of Beauty event, giving shoppers another chance to save 50% on selected beauty products. The three-week promotion is scheduled for August 28 through September 17, 2026, with new Beauty Steals rotating throughout the event. The lineup includes major beauty names, giving shoppers a chance to pick up premium makeup, skincare, and hair-care products for substantially less.
The Fall Sale Runs for Three Weeks
The 21 Days of Beauty event is built around daily discounts rather than one single storewide promotion. Selected products receive 50% discounts for a limited period, with new offers replacing expired deals as the sale progresses. Some promotions also run for an entire week, giving shoppers more time to decide on certain purchases.
Estée Lauder Is Among the Major Brands Featured
Estée Lauder is among the recognizable prestige brands included in Ulta’s promotional lineup. Its appearance gives shoppers an opportunity to look for high-end skincare and beauty products at a much lower price than usual, although the exact products and dates vary throughout the event.
Laura Mercier Is Also Part of the Beauty Steals Lineup
Laura Mercier is another prestige name shoppers can watch for during the fall promotion. Because the featured products change from day to day, shoppers should check the calendar before purchasing rather than assuming an entire brand will be discounted throughout the event.
Other Big Beauty Brands Are Joining the Sale
The fall lineup goes well beyond Estée Lauder and Laura Mercier. Featured brands include Fenty Beauty, Too Faced, Charlotte Tilbury, Amika, Supergoop and Juvia’s Place, among others. The mix covers makeup, skincare, hair care and other beauty categories.
Diamond and Platinum Members Get Early Access
Ulta Beauty Rewards members at the Diamond and Platinum levels can receive early access to more than 35 Beauty Steals both online and in stores. Shoppers who are not already members can join the rewards program for free, although the specific early-access benefits depend on their membership level.
You May Be Able to Stack Other Savings
The 50% discounts are the main attraction, but shoppers can sometimes increase their savings through separate promotions. Free gifts with qualifying purchases and bonus-point offers can provide additional value, although regular Ulta coupons generally cannot be applied to Beauty Steals.
Online Orders Can Help Shoppers Manage Daily Deals
Shoppers do not necessarily have to visit Ulta every day to take advantage of the rotating offers. Eligible Beauty Steals can be ordered online for free in-store pickup, giving shoppers five days from the purchase date to collect an order. However, popular products can sell out quickly, and pickup orders may be canceled if the store cannot fulfill them.
The Best Deals May Not Last Long
Because many Beauty Steals are available for only 24 hours, timing can make a major difference. Some products may sell out before the promotion ends, so shoppers interested in a particular item should check its scheduled sale date and decide whether to buy rather than waiting until the final hours.
Ulta’s Fall Sale Could Be a Major Chance to Save
Ulta’s fall 21 Days of Beauty event gives shoppers three weeks of rotating 50% discounts beginning August 28 and continuing through September 17. With brands such as Estée Lauder, Laura Mercier, Fenty Beauty, Charlotte Tilbury, and Too Faced appearing in the lineup, the event could be especially appealing to shoppers who have been waiting to buy prestige beauty products at lower prices.) Planning around the daily schedule, checking rewards benefits, and using eligible pickup or gift-with-purchase offers can help shoppers get more value without buying products they do not actually need.