Products are selected by our editors, we may earn commission from links on this page.
Under Armour has named multi-platinum, Grammy-nominated rapper Gunna as its Global Brand Ambassador and Creative Director of P-Star, giving the artist a role that goes well beyond a traditional celebrity endorsement. The new position puts Gunna at the center of a creative platform covering apparel, footwear, community initiatives, and cultural storytelling. The announcement marks the next stage of a partnership that has already connected the rapper with Under Armour campaigns and fitness-focused projects.
Gunna Will Help Shape the P-Star Platform
P-Star is designed as a multidimensional platform built around Gunna’s creative direction and personal approach to movement, style, and wellness. Rather than simply appearing in advertisements, Gunna will help shape the products, storytelling, and community activities associated with the platform. The partnership gives Under Armour an opportunity to combine its performance focus with Gunna’s influence in music, fashion and culture.
The First P-Star Collection Has 14 Pieces
The first P-Star collection launched with 14 pieces inspired by Gunna’s everyday life, including training sessions, travel and performances. The lineup includes heavyweight T-shirts, shorts, sweats and American football-inspired HeatGear styles, with the P-Star logo appearing throughout the collection. The debut is intended to bring together performance clothing and the type of casual style associated with Gunna.
The UA Scorpio Is the Headline Footwear
The centerpiece of the launch is the UA Scorpio, a new sportswear silhouette that represents Gunna’s first official footwear collaboration with Under Armour. The shoe uses UA HOVR cushioning and arrives first in a limited “Gunna” colorway, giving the launch a strong sneaker component alongside the apparel. A broader release of the footwear is planned for early 2027.
Gunna’s Fitness Journey Is Part of the Partnership
Gunna’s growing focus on fitness is a major reason Under Armour says the collaboration fits naturally with the brand. The company says he has embraced a disciplined lifestyle, trains almost every day, and has built the Wunna Run club, which now brings thousands of people together in cities around the world. His fitness activities have helped make movement and wellness an important part of the identity behind P-Star.
The Partnership Builds on Earlier Under Armour Campaigns
Gunna is not new to Under Armour, having previously appeared in the company’s “We Are Football” campaign and more recently in the Bouncy Tee campaign alongside country artist Parker McCollum. The company has also supported Gunna’s Wunna Run 5K events and Wunna Warriors, his grassroots seven-on-seven high school football program. Those projects helped establish a relationship that now extends into product creation and creative leadership.
P-Star Will Expand Beyond the First Collection
The initial collection is only the beginning of Under Armour and Gunna’s plans for P-Star. A dedicated Wunna Run capsule is scheduled for early 2027, followed by P-Star Lux, an elevated version of the platform expected ahead of summer 2027. The planned releases indicate that Under Armour views P-Star as an ongoing creative project rather than a one-time collaboration.
Community Work Is a Major Part of the Deal
The partnership also includes efforts to expand access to sports, particularly football and flag football, while supporting programs for young people. Under Armour and Gunna plan to continue backing initiatives connected to his community work, including support for the Great Giveaway Foundation, which provides food, clothing, school supplies, and financial assistance to families across Georgia. Gunna’s first marathon journey in 2027 is also expected to become part of the partnership’s broader focus on movement and wellness.
Under Armour Is Leaning Further Into Culture
Gunna’s appointment reflects a broader effort by Under Armour to connect performance products with music, fashion, and cultural influence. The company has recently expanded partnerships beyond traditional athletes, making creators and entertainers an increasingly visible part of its brand strategy. By giving Gunna creative control over P-Star, Under Armour is positioning the partnership as a collaboration where cultural influence helps shape the products themselves.
Gunna’s Under Armour Role Goes Beyond Endorsements
Gunna’s appointment as Under Armour’s Global Brand Ambassador and Creative Director of P-Star gives the rapper an unusually broad role in shaping a sportswear platform. With a 14-piece debut collection, the UA Scorpio footwear launch, future Wunna Run and P-Star Lux releases, and continued community initiatives, the partnership is designed to grow well beyond a standard celebrity campaign. For Under Armour, the collaboration represents an effort to bring performance, fashion, music, fitness, and community closer together under one creative vision.