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Since her disaster of a lipstick launch, Jaclyn Hill has been MIA — like, she literally deleted all of her social media accounts except her YouTube channel. However, on July 23, 2019, Hill posted a video to her YouTube channel titled, “Where I’ve Been.” In the two days since it went live, the video has garnered over 2.6 million views from fans and followers who want to know what the heck went wrong with her first Jaclyn Cosmetics launch.
So, what even happened?
To briefly recount the dumpster fire that was the launch of the Jaclyn Cosmetics “So Rich” lipstick collection, here’s what happened: In June, Hill debuted her collection of 20 nude shades to an excited fan base. When people received their lipsticks they realized that something was very wrong with the formula. Customers reported finding hairs, fibers, plastic balls, solidified ingredients, holes, moisture spots, mold, and more grossness within their lipstick bullets.
And to make matters worse, Hill immediately got defensive rather than following the old saying, “the customer is always right.” The company tried to desperately save face to no avail.
Everyone and their mother made a YouTube video about what they found in their Jaclyn Cosmetics lipsticks, and Hill was forced to make an apology video. However, she still remained on the defensive stating that her lipsticks “are not hazardous, they are not contaminated,” she said in the June 12th video. “They are not unsafe for you in any shape, way, or form. Every single ingredient is FDA approved and they are not expired.”
Hill ended up deactivating/deleting her socials in order to “put the pieces back together,” as she later explains. “You have to start rebuilding,” she says in her most recent video.
And then… she disappeared. Until now.
“This video might be the biggest mistake of my entire career, but that’s okay,” Hill says in the new video. She then says that her YouTube following deserves some sort of explanation for her absence and why she responded to the controversy the way she did.
She thanked the people and fellow influencers who have reached out to her since the scandal. However, six minutes into the video, her reason for making this video was still unclear. Hill does state in the video that she wants to eventually put this whole scandal behind her and get back to focusing on her makeup tutorials. And that’s seemingly what her fans want, as well.
She owned up to the fact that she failed at her venture into the cosmetics field. But her fans are still stanning. With over 104,000 likes and 68,000 dislikes on the video, it’s obvious that there are still two split sides when it comes to Jaclyn Hill and her response to the lipstick controversy. And still, no one is quite sure what her aim was with this most recent upload. We seemingly rehashed old news and didn’t learn a whole lot.
So… here we are. We have a feeling this isn’t the last time a new chapter of the Jaclyn Hill drama will appear on our feed. We might as well cook up some popcorn. Now, we wait for the commentary videos to go up. Welcome back, Jaclyn.