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When thinking about retail clothing brands that evoke a “supermodel” aesthetic, it’s often about clean lines, sophisticated silhouettes, quality fabrics, and a generally elevated, minimalist, or effortlessly chic style that highlights the wearer. These brands often focus on pieces that can be easily mixed and matched to create a polished look.
The Row
If quiet luxury and ultimate sophistication are your goals, The Row is the epitome. Founded by Mary-Kate and Ashley Olsen, this brand focuses on impeccably tailored, minimalist pieces made from the highest quality fabrics.
While an investment, their timeless designs, and elevated basics truly make you look like you just stepped off a runway or out of a high-fashion editorial.
Everlane
Known for radical transparency and beautifully made essentials, Everlane is a fantastic option for building a supermodel-worthy wardrobe of elevated basics. Their denim, cashmere sweaters, simple yet chic dresses, and well-fitting trousers are designed for longevity and an effortlessly cool, modern aesthetic.
Reformation
For a feminine, slightly vintage-inspired, and sustainably-minded supermodel look, Reformation is a go-to. They excel at flattering dresses, effortlessly chic tops, and denim that have that perfect cool girl appeal often seen on models like Kaia Gerber or Kendall Jenner.
Aritzia
While Aritzia has Canadian roots, it has a massive presence and loyal following in the US. Their focus on high-quality fabrics, impeccable fit, and a wide range of sophisticated basics, from tailored pants to chic knitwear and their popular TNA sweats, making it a favorite for achieving that polished yet relaxed supermodel vibe.
Frankie Shop
This New York-based brand has become a favorite among fashion insiders for its oversized blazers, perfect trousers, and elevated basics that look far more expensive than they are. Their pieces are designed to create a modern, sleek, and effortlessly cool silhouette that’s a staple in many models’ off-duty wardrobes.
Calvin Klein
While Calvin Klein has a wide range, their collection lines, and even their well-known denim and underwear, embody a sleek, minimalist, and often provocative aesthetic that was pioneered by supermodels in the 90s. Think clean lines, neutral palettes, and confident simplicity.
FRAME
Known particularly for its premium denim, FRAME also offers a strong collection of elevated everyday wear that fits beautifully and feels luxurious.
Their focus on modern silhouettes and quality materials, including their signature denim, silk blouses, and well-cut blazers, provides that effortlessly chic, cool-girl foundation.
Toteme
Toteme perfectly embodies the quiet luxury supermodel aesthetic. Their signature tailored coats, knitwear, and minimalist separates are designed to be timeless investment pieces that exude understated elegance and a sophisticated, polished look.
Elevate Your Everyday Style
You’re set to effortlessly channel that supermodel allure, blending high fashion’s polish with everyday wearability.