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Forget politics and real estate. Barron Trump, the 20-year-old son of President Donald Trump, is launching a beverage company, and it has nothing to do with the family business. Listed as one of five directors of SOLLOS Yerba Mate Inc., a caffeinated herbal drink startup based in Palm Beach, Florida, Barron is making a calculated move into one of the fastest-growing sectors in the consumer market. The direction is surprising. The ambition is not.
SOLLOS is built around yerba mate, a traditional South American herbal tea known for its earthy flavor and high caffeine content, carrying nearly twice the caffeine of matcha. In the United States, the drink has been steadily gaining popularity among health-conscious consumers looking for a cleaner energy source. The company’s debut product is a 12-pack in a Pineapple and Coconut flavor, set to launch in May 2026, announced on LinkedIn alongside a video of its cans resting on a surfboard. Barron is not chasing a trend. He appears to be betting on one already proven.
The brand’s identity leans heavily on South Florida living. In a LinkedIn post, SOLLOS explained its name: “SOL,” meaning sun in Spanish, represents the start of the day, while “LOS,” which is “Sol” spelled backwards, represents the end of it. Together, SOLLOS captures the full arc of a sun-soaked lifestyle. But while the brand is busy building its image on warm beaches and clean ingredients, a very different conversation about Barron has started trending online, one with considerably higher stakes than a beverage launch.
A Brand Built on Sunshine, Strategy, and Shared History
SOLLOS is not a solo project. Barron co-founded the company with four others: Spencer Bernstein, Rodolfo Castello, Stephen Hall, and Valentino Gomez. According to Newsweek, Hall and Bernstein both attended Oxbridge Academy, the same private school in Palm Beach that Barron graduated from. This is a team that grew up together, which gives SOLLOS something most startups lack from the beginning: a shared foundation built on trust rather than a pitch deck.
Before selling a single can, SOLLOS secured $1 million in funding through a private placement, according to filings with the U.S. Securities and Exchange Commission. The investor has not been publicly named. The Palm Beach address where SOLLOS is registered belongs to Jay Weitzman, a businessman and longtime associate of the president who has contributed to Trump’s political efforts. Critics have raised questions about whether the Trump name is attracting investment on its own merit, questions unlikely to disappear as the company prepares for its public debut.
Despite the scrutiny, SOLLOS has taken a notably disciplined approach to its product. In a statement to the Independent, the company said, “We didn’t set out to make a flavor lineup; we set out to make the perfect drink. Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.” That kind of focus reads as either genuine conviction or masterful positioning. Either way, it is a smart thing to say before a launch. What is happening online, however, is far less polished.
While Barron Plans His Launch, the Internet Has Other Plans for Him
As SOLLOS counts down to May, a different kind of campaign has been building on social media, and it has nothing to do with yerba mate. The escalating conflict between the United States and Iran, which began with an Israeli strike that killed Iranian Supreme Leader Ayatollah Khamenei alongside dozens of top officials, has drawn American troops into a rapidly widening war. When news broke that six U.S. soldiers were killed in a single Iranian drone strike on a command center in Kuwait, the public mood shifted sharply. So did the conversation around Barron Trump.
The hashtag #SendBarron began trending across social media platforms, with American citizens pointing out the contrast between Barron’s beachside beverage launch and the sons and daughters of other families being sent to fight. The sentiment was sharp and direct: if the Trump administration is willing to send other people’s children to war, why not start with the president’s own son? It was a pointed question, and it spread fast. Then a former South Park writer decided to turn the sentiment into something more structured.
Toby Morton, a writer known for his satirical work, launched DraftBarronTrump.com, a website calling on President Trump to enlist his youngest son as part of what the site calls “Operation Epic Fury.” Written in exaggerated, Trumpian language, the site reads: “America is strong because its leaders are strong. President Trump proves that every day. Naturally, his son Barron is more than ready to defend the country his father so boldly commands.” The site also takes a pointed jab at Donald Trump’s own history, referencing his Vietnam War deferment due to what was documented as bone spurs.
Satire, Sacrifice, and a Question the Trump Family Cannot Ignore
The website is a joke. Morton himself makes that clear. But the best satire works because it is built on something real, and what is real here is the grief of American military families. Four of the six soldiers killed in the Kuwait strike have been publicly named: Captain Cody Khork, 35; Sergeant Noah Tietjens, 42; Sergeant Nicole Amor, 39; and Sergeant Declan Coady, 20. Sergeant Coady was the same age as Barron. Lieutenant General Robert Harter, Chief of Army Reserve, offered condolences, saying the Army would remain committed to “honoring the legacy of our fallen.”
The collision of these two stories, Barron’s beverage startup and the online push to draft him, reveals a tension that runs deeper than internet humor. The United States is engaged in a military conflict that has already cost lives. The president’s son, meanwhile, is a business student preparing to sell canned drinks. There is nothing illegal or even unusual about that. But in a country where military service has always carried complex questions about who sacrifices and who does not, the contrast has a particular sting.
Barron Trump has not commented on the draft campaign, and the White House has not responded to the satire publicly. His focus, at least on paper, remains on SOLLOS and his studies at NYU’s Stern School of Business. Whether the beverage brand succeeds on its own terms is a question May 2026 will begin to answer. But the harder question, the one the internet raised and no website can fully resolve, is what it means when the children of the powerful build brands while the children of everyone else go to war.